Profile
About The Design Sutra
The Design Sutra is a platform that showcases the graphic design work of an individual with over 15 years of experience in various industries such as Pharma, Travel, Finance, and fashion jewelry. The portfolio owner is proficient in Adobe Creative Cloud tools like Photoshop, InDesign, Illustrator, After Effects, Acrobat, as well as Microsoft tools such as PowerPoint and Word. The unique selling point of The Design Sutra lies in the extensive experience and diverse skill set of the owner, which sets it apart from other graphic design portfolios. The target audience includes potential clients and hiring companies.
Tools
Expertise
The Designsutra specializes in branding, motion graphics, presentations, and WordPress websites. Expert in Adobe Creative Cloud, creating impactful designs and presentations that engage audiences and elevate brand presence across digital and print platforms.
Experience
March 2024 - till date
Freelance-Graphic Designer
Founder, The Designsutra
Creative and detail-oriented Graphic Designer with extensive experience in branding, marketing collateral, and exhibition design. Founder of The Designsutra, a design studio specializing in impactful visual solutions.
Previously part of Informa Markets, the world’s largest exhibition company, I now manage and execute major design projects independently, for CPHI & PMEC - largest pharma exhibition happening in India and South Asia, SATTE - Largest travel exhibition of India, Jewellery shows such as DJGF (Delhi Jewellery and Gems Fair), HJF (Hyderabad Jewellery and Gems Fair & KJGF (Kolkata Jewellery and Gems Fair; India Health; Vita Foods etc
Feb. 2019- March 2024
Sr. Graphic Designer(Lead)
EC-Council
Versatile Graphic Designer with expertise in branding, digital marketing, and event collateral design, contributing to the visual identity of EC-Council’s premium cybersecurity products and initiatives. Key work includes leading the design and layout of CISO Mag, creating impactful event collaterals for global conferences, designing WordPress landing pages optimized for UI/UX and lead generation, and developing engaging social media creatives to boost brand awareness. Additionally, crafted high-impact pitch decks, presentations, brochures, eBooks, and marketing materials for flagship certifications such as C|EH, C|HFI, C|CISO, and E|ICH, ensuring consistent, compelling, and results-driven visual communication.
Aug. 2011- Jan. 2019
Sr. Graphic Designer
Aug. 2011- Jan. 2019
Led branding and design for major exhibitions including SATTE, conceptualizing yearly themes and revamping its website with UI/UX teams. Spearheaded India Pharma Week’s brand identity across 10 events and refreshed CPhI-PMEC India visuals while adhering to guidelines. Designed layouts for T3 Magazine and other B2B publications, while contributing to exhibitions like CBME, Fi-Hi, INDEX, and OSH India. Skilled in creative branding, editorial design, and delivering impactful visual solutions that enhance brand presence.